Angela Ahrendts at TEDxHollywood Following is the full transcript of former Burberry CEO Angela Ahrendts’ TEDx Talk: The Power of Human Energy at TEDxHollywood conference.

Angela Jean Ahrendts, DBE (born June 7, 1960) is an American businesswoman and was the senior vice president of retail at Apple Inc. She was the CEO of Burberry from 2006 to 2014.

Angela Ahrendts, the former high fashion boss of Burberry brought in to revitalise Apple's retail stores, is stepping down after five years. Ahrendts has been the public face of Apple for the past five years, whether on stage, at stores, or in the media. Angela Ahrendts is redefining what it means to be a powerful leader and executive today. annual revenue was £740 million, with a 10-11% profit margin. Since then, the company has embarked upon a remarkable transformation to completely revamp its business model to thrive in today’s digital age.

Angela Ahrendts, the former high fashion boss of Burberry brought in to revitalise Apple's retail stores, is stepping down after five years.

This event occurred on March 28, 2013. Angela Ahrendts' ascendance from CEO of Burberry to head of retail at Apple serves to cement the Cupertino company's decade-long transition from technology outfit to high-end lifestyle brand. The brands she bears upon skyrocket. But we did have a number of key differentiators in the luxury Since then, the company has embarked upon a remarkable transformation to completely revamp its business model to thrive in today’s digital age. Angela Ahrendts, the chief executive who led British brand Burberry's transformation into a sexy modern fashion label, is swapping trenchcoats for a rather different range of macs. Burberry has delivered on this new digitally-focused business model in two key ways: (1) by going all-in on social media and mobile marketing … When she quit Apple, Ahrendts said she did so in order to spend more time with her family.Now it seems she’s planning to take that family to some of the world’s beauty spots courtesy of AirBnB.. There’s money in the gig economy. When Angela Ahrendts took over as Burberry CEO in 2006, the Burberry brand was underperforming and out of touch. When Angela Ahrendts took over as Burberry CEO in 2006, the Burberry brand was underperforming and out of touch. The Start of The Up-Start. From Liz Claiborne to Donna Karan, innovation and storytelling are at the center of her modus operandi. Ahrendts left Burberry to join Apple in 2014. Transformation. We were opening only a handful of stores a year and couldn’t afford to do much more.

Angela Ahrendts CEO of Burberry Burberry’s Digital Transformation.



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