Videos you watch may be added to the TV's watch history and influence TV recommendations. 16M subscribers. But creating trust and safety — especially in … Why good leaders make you feel safe | Simon Sinek - YouTube. People don’t buy what you do; they buy why you do it. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: they were first. Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. People don't buy what you do; they buy why you do it and what you do simply proves what you believe. You're signed out. You can learn more about our partnership with TED here. If playback doesn't begin shortly, try restarting your device. This is part of our monthly TED Talk Tuesday series, spotlighting can't-miss TED Talks and their key takeaways. Apr 30, 2018 - TED Talk Subtitles and Transcript: What makes a great leader? One of the things that you’ve said, and you’ve used the word trust a number of times, and I think that’s really interesting, that you also – one of the mistakes a lot of leaders make is that they feel their job is to be liked, or they feel their job is to be feared. In fact, people will do the things that prove what they believe. Why good leaders make you feel safe | Simon Sinek. All I did was reverse the order of the information. One of those maybe. This explains why every single person in this room is perfectly comfortable buying a computer from Apple. What it proves to us is that people don’t buy what you do; people buy why you do it. You’re ready to buy a computer from me.

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